Inspiration
It is often the simple that stand out in a world filled with chaos. Simplicity goes a long way in cutting through fluff and focusing on the core aspect. In identifying brands, it was the simple logos that really stuck in our minds. That was powerful and different within the same thought. The feeling of connecting with brands through simplicity of symbolic expression was a lesson in user experience only felt through experiencing it for oneself.

Idea
Smith Cotton Co. is always seeking ways to make your experience better each time you interact with us. Providing brand resources is our aim to inform you of what the symbol represents. Most importantly, we ship wooden boxes or crates and hope the box can be a safe haven of comfort in knowing that excellence, luxury and a unique experience has just arrived.

Past
Simple marks were standard prior to mass advertising and marketing. The power of penmanship was half skill and half art to craft a symbol for commerce to flow and business to be transacted. The focal point was on the core service that allowed for the movement of goods to support the need (and want) that had to be met. It was often consistency of quality goods and services that allowed for those simple marks to become commonplace in the hearts and minds of merchants and consumers alike.

Present
Smith Cotton Co. seeks to tie some of the old aspects of putting the attention on the quality of goods and services we provide and letting the brand speak for itself. Providing access to our brand assets for you and the media is a way for brand enthusiasts and others to freely use our assets. The logo was designed by Anastasia Popova, a talented graphic designer from Russia, who specializes in minimalist design concepts. With her touch and eye, we build upon and share the resource of Anastasia's talent and goodness with you.

Future
As we continue to evolve and stretch in new and unique ways, our focus will continue to be anchored on minimalism and simplicity as the fundamental concept of our brand identity. We work to expand the mediums we operate in and want to share additional brand assets and the associative feelings that all extended from such a minimalistic symbol. After all, style is supposed to be rememberable.