Inspiration
There is something to be said about being informed and aware of things that surround us. It would be an interesting phenomenon if information was not available and easily accessible as we know it today. Television (or video) is such a powerful tool and is the reason many of us enjoy what we enjoy or are aware of what we are aware of. The way an image, tone, scene, or look captures the soul is poetry in motion that seems to be placed right before you at such a time. That is an inspiration that can change life trajectories, boost confidence and raise self-esteem to help you become almost magical in your pursuit of excellency.

Idea
Mood-generated press releases? What if press releases were tagged as mooded themes? To establish your foundation of being (or becoming) polished, poised and confident, there is now a mood for that. Just as television programs can bring laughter, sorrow, pride, or a prescribed emotion from the tube, words have the same effect within the respective medium. As you await your plane ride to Bora Bora and want a little laughter, be entertained on the unique travel logistics of your soft and luxurious cotton tee. Planning a get together with your girlfriends? Be inspired with the story of a Smith Cotton Co. fashion model who is now helping change lives in front of the camera. What is better than a positive feeling and knowing a fascinating story behind the clothing you wear?

Past
Public relations firms were, and still are, a big part of corporate arsenals for spreading information to the masses about their companies. It is a very good thing too. Companies are brands that have an image to maintain and uphold and this is important enough to invest in hiring experts to oversee. There are many aspects that go into well-written press releases for distribution of that information to have the needed reach on various platforms. This is no small task and all hands on deck (pun intended) are needed to accomplish the written agenda.

Present
As a women's couture cotton clothing company, the power is in helping you look, feel and perform your best. We try to internalize as many processes and tasks as possible to preserve our voice and uniqueness that can only come from being associated with Smith Cotton. Behaving as a family of sorts, it is each individuals unique experience inside our brand to create a footprint that imprints and helps to bring emotions and stories to life through information. We become one with you as we strive to keep you informed of things about Smith Cotton.

Future
Establishing a trail of blissful emotions through informative news is our targeted aim. You want to know and we plan to let you know with a good story as well. Press releases that are relevant, carry significance and enhance your state of being is worthy of us to keep you informed and up-to-date with what we are doing and to the things happening with us. We hope you enjoy a new experience that adds to your comfort in being forever linked with Smith Cotton Co.